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On a brighter note, another old British brand, Rover, gets another chance to build its former glory after the brand's current owners reached a deal.
Actually, Rover could do well since consumers don't usually care who's behind a brand.
Who owns Scotts porridge oats? (Pepsi/U.S.)
Who owns Jaguar? (Ford/U.S.)
Who owns French's mustard? (Reckitt Benckiser/U.K.)
Who owns PC-cillin? (Trend Micro/Taiwan)
Will Chinese or American consumers care that the Rover they are driving is actually owned by a Chinese firm?
Labels: innovation
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