Channel innovation

Time and time again, examples of channel innovation appear in the press. Here's a short article about Acer, a Taiwanese electronics manufacturer, and their channel activities in India.

On the subject of channels, the other night I saw an interview with Bob Igor, CEO of Disney. He was discussing Disney's plans in China, in particular, how they would tackle the issue of pirated DVDs in China. He proceeded to explain that half of the problem is caused by simply not having the originals available on the streets in the first place at a reasonable price. He added that rather than trying to put and end to pirating, the company would attempt to lessen its negative impact by making it much easier to buy the originals. In China, this means getting the product out there on the streets -- not just in difficult-to-get-to Western-styled malls.