A look at INNOVATION and INNOVATION MANAGEMENT in Asia and beyond. You can also check out the very popular introductory flash presentation on innovation. Note the new URL: http://innovation-definitions.blogspot.com
Saturday, July 29
Incremental innovation
The following link points to a great example of an incremental innovation. It shows the evolution of the Mastercard brand mark. You can see also that there is one radical innovation, in 1969.
Notice that there is no mention of sustaining/disruptive innovation in this post because these "types" of innovation work at the level of the firm. In other words, they refer to the firm's strategy.
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