Learn about marketing in China
The Financial Times is running a short video series on doing business in China. In the first of these, Willem Burgers, professor at the China Europe International Business School, talks about marketing in China.
He suggests that foreign firms go to China with a "learning" mindset rather than a "teaching" mindset, as there is much to be learned from China's successful firms.
There are some very interesting videos/readings next to these videos, such as this PDF.
[News from Taiwan] Today, the Taipei Times, citing the Chinese-language Commercial Times, reports that the eagerly awaited iPhone from Apple will be designed/manufactured by Taiwan's Hon Hai Precision Industry. No doubt this will occur in their factories in China.
innovation
China
He suggests that foreign firms go to China with a "learning" mindset rather than a "teaching" mindset, as there is much to be learned from China's successful firms.
There are some very interesting videos/readings next to these videos, such as this PDF.
[News from Taiwan] Today, the Taipei Times, citing the Chinese-language Commercial Times, reports that the eagerly awaited iPhone from Apple will be designed/manufactured by Taiwan's Hon Hai Precision Industry. No doubt this will occur in their factories in China.
innovation
China
Labels: innovation
posted by Gordon Graham at 10:24 PM
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