A look at INNOVATION and INNOVATION MANAGEMENT in Asia and beyond. You can also check out the very popular introductory flash presentation on innovation. Note the new URL: http://innovation-definitions.blogspot.com
Sunday, April 8
Elements of Innovation
It doesn't matter if you're looking at an individual, a firm, a region or a nation, most of the following elements need to be present for repeatable, successful innovation. In labelling these terms, I had to decide whether to use the term "value" or "profit" -- I have chosen profit because it is consistent with the definition of innovation in this blog (i.e. the profitable implementation of ideas); the blog is about innovation in business; and value is implied in the term profit.
I've highlighted the element "curiosity," because it doesn't get as much attention as it should IMHO. Encouraging curiosity, and treating it as important, is definitely something parents and educators need to think about. The talk below by Sir Ken Robinson is worth watching if you haven't already seen it.
Gordon, I like the elements you have assembled. What about adding ENERGY to the mix?
As teams tease out new ideas - and as those same teams work through the inevitable mistakes that come along with innovation - energy, along with will, attitude and trust, keeps people moving forward.
Hi Greg! You're right, energy is definitely worth adding. It was actually quite tricky narrowing the list down (I used the word "sweat" to cover things like focus/energy etc.) I was thinking that each of these elements are really more of a "system" or "space." Thanks for posting!
"The profitable implementation
of ideas." - Broken Bulbs (2005)
This definition includes three core elements of innovation: ideas; implementation; and profit. If you dislike the term "profit," you can replace it with "social or economic value." So: "The implementation of ideas that create social or economic value." Broken Bulb's definition draws from these authoritative sources:
"Implementing new ideas that create value." - Innovation Network, U.S.A.
"The intersection of invention and insight, leading to the creation of social and economic value." - U.S. National Innovation Initiative (2004)
"The development of new ideas and their economic application as new products or processes." - U.K Dept. Trade and Industry
INNOVATION: UNDER THE BONNET (HOOD)
When thinking about innovation, it's worth keeping the following points in mind:
- innovation is a multi-dimensional construct - an innovation can be described by type (process, product, service, business model, value, market, brand, channel, price etc.) - and degree (incremental, semi-radical, radical, transformational etc.) - an innovation can be described as a user innovation (the developer benefits by using it) or - a manufacturer innovation (the developer benefits by selling it) - a definition will emphasize a particular unit of analysis (e.g. task, project, individual, group, SBU, firm, region, or nation) - a definition can, therefore, take a broad or narrow perspective - a definition can take a supply- or demand-side view - viewing innovation as either product or process, while useful, is overly simplistic - a sustaining innovation can be radical or incremental - a disruptive innovation, by contrast, emphasizes a dimension of a product that incumbent firms' most profitable customers don't especially value. - the same author may use a number of different definitions, depending on which dimension is being discussed. - innovation can also be viewed as attitude: "There must be a better way."
My passion and interest is in innovation and brands in international business. Recently completed post-graduate research into the innovation strategies of Taiwanese firms active in multiple country-markets as part of an MSc (distinction) in International Marketing. Originally from Scotland. I recently moved to the United States (CT) and would love to work in a corporate university or traditional university setting. Thanks!
"Though the outcomes of successful innovations appear random, the processes that result in their success often are not." - Clayton Christensen (2003)
"He who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off under the new." - Niccolo Machiaveli, The Prince
"The true pacemakers of socialism were not the intellectuals or agitators who preached it, but the Vanderbilts, Carnegies and Rockefellers." - Joseph Schumpeter (1942, p. 134)
"Dear President Jackson,
The canal system in this country is being threatened by a new form of transportation known as "railroads" . . . If the canal boats are supplanted by railroads, boat builders would suffer, and towline, whip, and harness makers would be left destitute . . . God never intended that people should travel at such breakneck speed."
Sincerely,
Martin Van Buren Governor, State of New York, 1829
"Some good experiences will always be scarce." - Matt Mason, 2008
2 Comments:
Gordon, I like the elements you have assembled. What about adding ENERGY to the mix?
As teams tease out new ideas - and as those same teams work through the inevitable mistakes that come along with innovation - energy, along with will, attitude and trust, keeps people moving forward.
Hi Greg!
You're right, energy is definitely worth adding. It was actually quite tricky narrowing the list down (I used the word "sweat" to cover things like focus/energy etc.) I was thinking that each of these elements are really more of a "system" or "space." Thanks for posting!
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