Tuesday, July 26

Innovative logos

"They can and will follow him, first individuals and then whole crowds." - Joseph Schumpeter on the entrepreneur (1942, p.133)

Here are a couple of photos from the streets of Taipei, Taiwan. You can see how these logos are surprisingly similar:

A Taiwan-based coffee chain

A U.S.-based coffee chain

This is what firms are up against as they operate in Asia. If your business works, or is perceived to be working, you can expect a deluge of local firms to enter right behind you.

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