Freakonomics

Professor Steven Levitt, author of Freakonomics, a book that takes an unconventional look at a variety of issues that affect us, directly and indirectly, is interviewed by Carrie Gracie from the BBC.

Successful innovation requires deep "market" insight, both inside and outside the firm. In the interview, Professor Levitt discusses the positive link between such things as legalized abortion and falling crime rates. This type of systems thinking is useful for trying to better understand these seemingly irrational markets.