Asus' great branding opportunity

I don't know if this post is an innovation post or branding post. According to a Digitimes article, Asustek, one of Taiwan's most successful OEM/ODM firms, will launch a tablet PC in May or June. This will be called the "R1" and probably fall under the broader Asus marque.

Asus is the brand of choice among Taiwan's many computer engineers/geeks (I've heard this many times during my stay in Taiwan). Isn't this a great marketing opportunity for Asus to put their stamp on the world and get noticed in a world of Dells, H-Ps, Sonys, Lenovos? They could do something like this:

"Taiwanese engineers help design and manufacture 4 out of 5 notebooks available in the world today [insert little asterix with the official source]. Which notebook is the brand of choice for Taiwanese notebook engineers? Asus."

Something along those lines, anyway.

[Link] This article is interesting for anybody who rejects the notion of branding "convergence," a frequently discussed issue on the Origin of Brands Blog. Mark Fields, president of Ford America, states in this article that by the end of the century, there will be 300 marques/brands, up from 215 in 2002.






innovation management in Asia