Shifting perspectives
"The new people were strange, violent and hard to understand. Occasionally, some were captured, and if they survived and learnt your language, they might confide something of their customs and beliefs. Mostly, though, you could only watch what they did, or try making sense of them from their tools and artifacts. You might see them coming ashore from one of their floating islands, or drinking blood. Sometimes, when you killed one of them, or if a floating island smashed against the rocks, axes of a hard, mysterious material were left behind, or thin medallions of metal you could use as jewelry. Strangest of all, was when these white, hairy, stinking people erected a piece of wood, with another set across it, and then fixed on this construction the image of a bleeding, tortured man."
The above quote was taken from Facing East from Indian Country, by Daniel K. Richter. The quote represents a view of America's history from those that were already there before the first Europeans arrived.
Asking a few random customers to write a similar utterance about a firm's product offering could provide some amazing insights -- or surprises.
Labels: innovation
2 Comments:
Beginnings are always rough and the metaphors that emerge from them are sometimes pre-historic in nature. I'm inspired to read such a book. Great thoughts on brainstorming too. Rather than be a sitter and stewer I'll be a goer and doer. I'm going to check out Adliterate now. Great writing!
Hi Herman! The Adliterate blog has some great stuff in it if your are in any way interested in advertising and brand planning/development. Thanks for your comments!
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