Merle C Crawford's Charter for Product Innovation (PIC)
Here's another short presentation on Merle C Crawford's "Charter for Product Innovation." When I was working on this today, I started thinking that perhaps firms pursue two innovation strategies at the same time. For example, in the case of Apple and Nike, these firms could be described as pursuing both (Adaptive) + (Economic) innovation strategies. However, I then realized that just because these firms seek to maximise their margins by finding Taiwanese partners that can pump out their products cheaply and to a high standard, this does not mean that they are pursuing an (Economic) innovation strategy. It's the main area in which innovation occurs that shows the firm's real innovation strategy.
The main thing about innovation that I was trying to get across with this presentation was the fact that innovation is all too often associated with cool people with funny eyeware and floppy fringes in the West. What about all those hard working guys and gals in Asia that innovate every day in factories built to churn out notebook computers and digital cameras by the millions?
The main thing about innovation that I was trying to get across with this presentation was the fact that innovation is all too often associated with cool people with funny eyeware and floppy fringes in the West. What about all those hard working guys and gals in Asia that innovate every day in factories built to churn out notebook computers and digital cameras by the millions?
Labels: innovation in Asia, process innovation
posted by Gordon Graham at 8:57 AM
4 Comments:
Hi Gordon,
Thank you for the presentation. For me, it highlights the fact that there is no recipe that guarantees innovation success. But, shows that innovation is an ecosystem. And, just as the nature has a built-in system for nurturing and/or rebalancing its occupants, so does the innovation system. That is where the hard working guys & gals comes into the picture. We are all necessary parts of the system: the 'circle of innovation' (borrowed from Lion King, 'circle of life'.)
--B
Thanks for the comments Binuur. Looking at innovation as a system is a good way to look at it, especially at the national level. I often think about how Mick Jagger, Pink Floyd and other artists ("weirdos") have contributed indirectly to Britain's ability to innovate constantly. Weird is good! Here in Taiwan, the government pretty much rejects the economic value of the arts.
Nice presentation! Good message, good medium.
I really enjoy reading your blog. This post, even if old, was really useful.
PIC Claim​
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