Taiwan's brands: Vizio

Vizio: U.S. brand, Taiwanese roots

Here's a Taiwan brand that is making great inroads into the flat-panel television business. If you read Vizio's "About Us" page, it states that they are "headquartered in Irvine, California." Fair enough. That doesn't tell you the whole story, though. Vizio has its roots in Taiwan. You can read a bit more about how the brand started and its founder, William Wang, at the Inc. magazine Web site.

What are they doing that other Taiwan-based manufacturers could learn from?

1. A unique name that has a nice high-tech ring to it.
2. A stated country of origin, the United States of America.
3. Based in California, that romantic state famous for all things techy. California-based Apple, Google etc.
4. Strong channel partners: We all trust Costco, don't we?
5. Fresh, modern, impressive packaging, written in perfect English.

Of these, I guess the name and the country of origin of the brand are the biggies.