Brand innovation

I remember hearing a podcast a while back and one of the speakers made a comment that has stuck with me for quite a while. He said that one of the problems with making money online is the fact that the psychology of the Web is different from more traditional retail spaces in that it is free. Yes, there is a tendency to expect stuff for free on the Web. There is also a vast amount of business knowledge out there and it has had a massive effect on people who previously wouldn't have been able to access it. It's all there for the taking. And people are taking, taking, taking. This is good (I think). It's pretty neat that somebody with a computer and the will to educate themselves can sit down and access a world of knowledge without having to pay a penny for it. Even if this humble little blog helps just one person learn something, it has served its purpose. Some people have asked me, "What's the point in blogging?" This usually pisses me off. Isn't it our duty to help people? And forget about giving money. I'd rather be sharing knowledge than sticking $5 in an envelope as a way to feel better about myself! Give a man a fish . . . and all that.

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