When to judge?
There is an interesting article in Businessweek about how Google innovates. There is one part of Google's innovation process which, if it has been reported correcty, is flawed. It has to do with the judging of ideas during the idea-generating phase (or option-generating phase) of the innovation process. The article says:
"Anybody can post thoughts for new technologies or businesses . . . but beware: newbies who post familiar or poorly thought-out ideas can face an intellectual pummeling."
If this is true, the fact that these ideas are judged -- at this stage -- is just going to stop people from coming up with much.
"Anybody can post thoughts for new technologies or businesses . . . but beware: newbies who post familiar or poorly thought-out ideas can face an intellectual pummeling."
If this is true, the fact that these ideas are judged -- at this stage -- is just going to stop people from coming up with much.
Labels: innovation
posted by Gordon Graham at 10:51 PM
1 Comments:
I remember reading in "Dealers in Lightning" that researchers in Xerox Parc would lay-in to a presenter in an aggressive way to test robustness of the idea and resolve of its owner. It sounds very brutal to me but the output of Parc was pretty innovative; maybe there is something about being in an innovation space that has the right sort of people. I would not expect people doing "routine" incremental to have same mindset as a transformational team. Maybe the risk reward matrix also has a self-selection axis for ability to take confrontational situations?
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