Design: important but insufficient

Just walk around any store here in Taiwan and you'll see a plethora of new, and increasingly unconventional-looking MP3 players. It's obvious that many of the firms making these products are trying to emulate the success of Apple by concentrating on the design element of the product offering. With a daring design, the hope is that people will start talking about their products (somebody's been reading Purple Cow). The problem is, they may be doing this at the expense of other, more critical elements of their product offering.

There is an excellent article by Dev Patnaik in the innovation section of Businessweek on this issue.






innovation, innovation management, China, Taiwan