Tuesday, January 24

The Slow Pace of Fast Change

You see a lot of book reviews on blogs, so I thought today I'd mention one of my all-time favourite books: The Slow Pace of Fast Change, by Bhaskar Chakravorti. One of the things I like about this book is its claim that the increased interconnectivity caused by the Internet actually slows down the pace of change. If you're an entrepreneur/business person, and you've tried to introduce a "new" product, you are probably well aware of this. Markets are stubborn beasts and they often take years and years before they accept an unfamiliar (risky) offering.

Just look at markets' resistance to non-traditional university education to see the slow pace of fast change in action!

This book is also interesting in that it defines "a market" for the reader, which is something that you rarely find in business books. I've always wanted to know the answer to that question: What is a market?

A must read if you are in any way interested in learning more about marketing, starting your own business, networks comprised of individuals with unequal influence and, of course, innovation! Brilliant stuff!



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