Semi-radical innovation
Just when you thought that you knew all the different ways of describing innovation, you come across yet another term!
Yesterday I had a look at Making Innovation Work, published by Wharton School Publishing. The authors present a very useful model that describes innovation by degree on a continuum (going from incremental, semi-radical to radical) and type (Business Model and Technolgy). Businesss Model includes "Value Proposition, Value Chain, Target Customer" and Technology includes "Product and Service, Process Technology, and Enabling Technology."
The book identifies two types of "semi-radical" innovation: 1. large change in business model/small change in technology 2. small change in business model/large change in technology.
This model basically shows that innovation can occur on the product side or the process side, but it goes well beyond that (as it should) by breaking these down further. It is a very useful tool for anybody wishing to see how much innovation is occuring in your firm and where it's happening. The model also manages to clarify without oversimplifying. (Describing innovation as product or process innovation doesn't make much sense in a world increasingly dominated by services).
This book is well worth checking out!
Yesterday I had a look at Making Innovation Work, published by Wharton School Publishing. The authors present a very useful model that describes innovation by degree on a continuum (going from incremental, semi-radical to radical) and type (Business Model and Technolgy). Businesss Model includes "Value Proposition, Value Chain, Target Customer" and Technology includes "Product and Service, Process Technology, and Enabling Technology."
The book identifies two types of "semi-radical" innovation: 1. large change in business model/small change in technology 2. small change in business model/large change in technology.
This model basically shows that innovation can occur on the product side or the process side, but it goes well beyond that (as it should) by breaking these down further. It is a very useful tool for anybody wishing to see how much innovation is occuring in your firm and where it's happening. The model also manages to clarify without oversimplifying. (Describing innovation as product or process innovation doesn't make much sense in a world increasingly dominated by services).
This book is well worth checking out!
Labels: definition of innovation, innovation
posted by Gordon Graham at 6:10 PM
2 Comments:
Haven't heard the term "semi-radical innovation" before but I guess its the same as "really new innovation" which I read about somewhere?
Take a look at the 10 types of innovation at Doblin Inc - I think it covers most types of innovation and at the same time is very usefull both when doing innovation but also when merely discussing it. The "old" way of distinguishing between product- & process-innovation is just to simple!
Link to 10 types of innovation: http://www.doblin.com/ideas/TenTypesOverview.html
Hi Kristoffer! Thanks for the link. I'll have a look at the various terms they use.
Post a Comment
<< Home