Blogging and innovation
"What's the benefit of having a blog?"
One of the great things about blogs is their ability to allow individuals to learn, teach and discuss a topic of interest. The benefits of blogs are often always indirect.
So, one answer could be: "They help me learn more about innovation management beyond what's in books and magazines."
OK! Back to innovation. Innovation, then, can be described by degree and type, from the firm's side or the market side. Degree is an important consideration because a firm may be better set up to handle "small" (incremental) innovations over "big" (radical) innovations. Small innovations and big innovations need to be managed differently. An ability to manage small innovations at the same time implies an inability to manage big innovations.
From the literature it's evident that there are a zillion "types" of innovation. They all describe where in the firm the innovation occurs, though. Basically, a course- or fine-grained view. When somebody talks of product innovation, he's being fairly broad. When he discusses brand innovation, he's zoomed in on that aspect of the firm's offering.
innovation management in Asia
One of the great things about blogs is their ability to allow individuals to learn, teach and discuss a topic of interest. The benefits of blogs are often always indirect.
So, one answer could be: "They help me learn more about innovation management beyond what's in books and magazines."
OK! Back to innovation. Innovation, then, can be described by degree and type, from the firm's side or the market side. Degree is an important consideration because a firm may be better set up to handle "small" (incremental) innovations over "big" (radical) innovations. Small innovations and big innovations need to be managed differently. An ability to manage small innovations at the same time implies an inability to manage big innovations.
From the literature it's evident that there are a zillion "types" of innovation. They all describe where in the firm the innovation occurs, though. Basically, a course- or fine-grained view. When somebody talks of product innovation, he's being fairly broad. When he discusses brand innovation, he's zoomed in on that aspect of the firm's offering.
innovation management in Asia
Labels: innovation
posted by Gordon Graham at 11:12 PM
0 Comments:
Post a Comment
<< Home