Another definition
Came across yet another definition of innovation in the book Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability , a 2005 publication:
" . . . creating new ways and better ways of doing the things that your customers value and that create value for your shareholders."
The authors of this book describe three types of innovation (basically: product/service, process, and market definition), and suggest that firms try to innovate in at least two of these areas. They also suggest that firms cut the number of projects going on at any one time in the firm, a view that is also held by Rebecca Hendersen, professor at MIT. (Watch a video of her lecture!)
A day after I posted about the future of podcasts, I discovered this article from the BBC.
innovation, innovation management, China, Taiwan
" . . . creating new ways and better ways of doing the things that your customers value and that create value for your shareholders."
The authors of this book describe three types of innovation (basically: product/service, process, and market definition), and suggest that firms try to innovate in at least two of these areas. They also suggest that firms cut the number of projects going on at any one time in the firm, a view that is also held by Rebecca Hendersen, professor at MIT. (Watch a video of her lecture!)
A day after I posted about the future of podcasts, I discovered this article from the BBC.
innovation, innovation management, China, Taiwan
Labels: definition of innovation, innovation
posted by Gordon Graham at 9:53 PM
0 Comments:
Post a Comment
<< Home