BROKEN BULBS: Innovation: Taiwan brands II

Tuesday, November 22

Taiwan brands II

Taiwanese OEM/OMD firms are eager to get out of the dog-eat-dog manufacturing game and are now attempting to build their own brands. Ad agencies have been reaping the rewards as you can imagine. This is a photo taken from a very large billboard on a busy intersection in Taipei. Benq mobile, which has just taken over Seimens' loss-making mobile phone unit, seems to be very proud of its new German "heritage." This is a Taiwan brand, though, so I don't really get it. Is the intention to imply that this is a German brand? This type of ambiguous stuff reminds me of those dodgy perfumes and shampoos with "Paris" and "Milan" written on the label.

I'm looking forward to the day when one of these firms has the guts to slap the "Taiwan" tag next to their brand. If Benq won't do it, maybe ASUS will?

SAMPO, another Taiwan brand, is also trying to get access to the European channels/market. SAMPO missed out on a great opportunity to buy the Grundig brand a few years ago and is now partnering up with G-Hanz, also a German brand.

innovation, innovation management, China, Taiwan

Labels: innovation, taiwan

2 Comments:

Anonymous said...: G-Hanz is a company formed in UAE and products sourced from 3p suppliers in China. One of the cheap chinese brands...trying to position itself as a German Brand. The CEO is a big crook and thug... a fraud person. He has fall out with lot of investors& partners cauz of his fraudulent financial transactions..1st Jumbo, Conrac, Erae, HK investor, EMF, roombase ....next in line is SAMPO and LENCO....how ever he has tied with a brand licensee owned by Dutch group STL who also mftr from China....another lie. The base ofcompany formed in 2003 with money he misappropriated fraudulentlyfrom his previous company. A lot of info can be shared on this fraud and cheating co. if anyone interested.; 3:17 PM
Anonymous said...: friend; 3:18 PM

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WHAT IS INNOVATION?

Innovation is defined here as:

"The profitable implementation
of ideas." - Broken Bulbs (2005)

This definition includes three core elements of innovation: ideas; implementation; and profit. If you dislike the term "profit," you can replace it with "social or economic value." So: "The implementation of ideas that create social or economic value." Broken Bulb's definition draws from these authoritative sources:

"Implementing new ideas that create value." - Innovation Network, U.S.A.

"The intersection of invention and insight, leading to the creation of social and economic value."
- U.S. National Innovation Initiative (2004)

"The development of new ideas and their economic application as new products or processes."
- U.K Dept. Trade and Industry

INNOVATION: UNDER THE BONNET (HOOD)

When thinking about innovation, it's worth keeping the following points in mind:

- innovation is a multi-dimensional construct
- an innovation can be described by type (process, product, service, business model, value, market, brand, channel, price etc.)
- and degree (incremental, semi-radical, radical, transformational etc.)
- an innovation can be described as a user innovation (the developer benefits by using it) or
- a manufacturer innovation (the developer benefits by selling it)
- a definition will emphasize a particular unit of analysis (e.g. task, project, individual, group, SBU, firm, region, or nation)
- a definition can, therefore, take a broad or narrow perspective
- a definition can take a supply- or demand-side view
- viewing innovation as either product or process, while useful, is overly simplistic
- a sustaining innovation can be radical or incremental
- a disruptive innovation, by contrast, emphasizes a dimension of a product that incumbent firms' most profitable customers don't especially value.
- the same author may use a number of different definitions, depending on which dimension is being discussed.
- innovation can also be viewed as attitude: "There must be a better way."

My E-mail

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: Name: Gordon Graham; Location: Connecticut, United States

My passion and interest is in innovation and brands in international business. Recently completed post-graduate research into the innovation strategies of Taiwanese firms active in multiple country-markets as part of an MSc (distinction) in International Marketing. Originally from Scotland. I recently moved to the United States (CT) and would love to work in a corporate university or traditional university setting. Thanks!

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Innovation Quotes:

"Though the outcomes of successful innovations appear random, the processes that result in their success often are not."
- Clayton Christensen (2003)

"He who innovates will have for his enemies all those who are well off under the existing order of things, and only lukewarm supporters in those who might be better off under the new."
- Niccolo Machiaveli, The Prince

"The true pacemakers of socialism were not the intellectuals or agitators who preached it, but the Vanderbilts, Carnegies and Rockefellers."
- Joseph Schumpeter (1942, p. 134)

"Dear President Jackson,
The canal system in this country is being threatened by a new form of transportation known as "railroads" . . . If the canal boats are supplanted by railroads, boat builders would suffer, and towline, whip, and harness makers would be left destitute . . . God never intended that people should travel at such breakneck speed."
Sincerely,
Martin Van Buren
Governor, State of New York, 1829

"Some good experiences will always be scarce."
- Matt Mason, 2008

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